AppSumo is like Groupon for startups and online tools. Lifetime software licenses at wild discounts (sometimes 90%+ off). The audience — entrepreneurs, freelancers, marketers hunting for killer deals.
The AppSumo affiliate program pays 5–15% on every sale. The percentage depends on the product and your volume. In practice, the average commission is around 10%, and at an average order value of $49, that works out to about $5 per sale. Not giant money, but volumes on AppSumo can be impressive: popular deals sell thousands of copies.
What is important: AppSumo users are an “active buying” audience. They come to purchase. The click-to-sale conversion rate here is higher than on most SaaS landing pages.
The best content format for AppSumo: roundups. “Top 5 Deals This Week,” “Best Email Marketing Tools on AppSumo.” Subscribers love this kind of content.
Official site: AppSumo Affiliate Program