Website builders are a growing niche, and every year more people abandon developers in favor of DIY solutions. Wix and Squarespace are two leaders with different philosophies. Let’s compare from an affiliate’s perspective.
Commissions and cookies
| Wix | Squarespace | |
|---|---|---|
| Commission | $100/sale | $100-200/sale |
| Cookie | 30 days | 90 days |
| Platform | Impact Radius | Proprietary/Sovrn |
Squarespace looks more attractive: up to $200 for a business plan and cookies three times longer. But Wix has an ace — brand recognition.
Brand recognition
Everyone knows Wix. YouTube ads, TV, sponsorships — the brand is drilled into people’s heads. This means a significant portion of your audience was already planning to use Wix. All you need to do is drop the link.
Squarespace also advertises, but the audience is narrower — creative professionals. The brand is weaker for the mass market, stronger for the design niche.
Product
Wix — freedom: unrestricted drag-and-drop, 900+ templates, App Market with extensions. Suits everyone.
Squarespace — aesthetics: templates look like studio work, but customization is limited. Suits those who care about visuals.
What this means for affiliates: Wix converts wider (mass market), Squarespace — deeper (higher average check).
Which to choose
- Wix — if your audience is mass-market: bloggers, entrepreneurs, small businesses.
- Squarespace — if your audience is creative: designers, photographers, artists.
Best strategy: take both and give the reader a choice. “If you need flexibility — Wix. If aesthetics — Squarespace.” This way you convert both audiences.
Official websites: Wix • Squarespace