Both platforms are heavyweights in email marketing. Both have affiliate programs. But for an affiliate, there are differences between them — and they go beyond the numbers.
Commissions
GetResponse pays 33% recurring. Or $100 per sale as a one-time flat rate. Pick the model that suits you best. Recurring gives you passive income; flat rate means fast cash right here and now.
ActiveCampaign offers 20–30% recurring. The starting rate is lower, but the ceiling for top partners is comparable. There is no flat-rate option.
Bottom line on money: GetResponse is slightly more generous at the start. But…
Conversion and Retention
This is where it gets interesting. GetResponse converts more easily — the funnel is simpler, the product is more intuitive out of the gate. ActiveCampaign is harder to sell (more expensive, steeper learning curve), but client retention at AC is higher. GetResponse clients tend to drop off more often in the first six months.
For an affiliate, this means: with GetResponse you see money faster; with ActiveCampaign you get more stability over the long run.
Audiences
GetResponse works better for:
- Small businesses and solo entrepreneurs
- Info-businesses and online schools (the webinar room is built in!)
- Those who want an “all-in-one”: landing pages, webinars, email
ActiveCampaign works better for:
- B2B companies and SaaS
- Those who need deep automation
- Sales teams (built-in CRM and pipeline)
Cookie
GetResponse — 120 days. ActiveCampaign — 90 days. A one-month difference in favor of GetResponse, but given that the typical email marketing sales cycle is 1–3 weeks, this rarely becomes the deciding factor.
The Takeaway
If you are a beginner affiliate — start with GetResponse. Easier conversions, faster results, clearer audience fit. If you are already experienced and have B2B traffic — ActiveCampaign will give you more stable recurring income.
Official sites: GetResponse and ActiveCampaign