ConvertKit and AWeber — two email services with similar rates but completely different audiences. For an affiliate, the choice between them matters more than it may seem.
The Money
Both programs pay a 30% recurring commission. On paper — identical. In practice — the difference lies in the client’s bill. The average ConvertKit client pays $29–79/month; AWeber, $19–49/month. So you will earn more per client with ConvertKit.
But AWeber compensates with a lower barrier to entry for the user — the click-to-trial conversion rate is often higher with AWeber.
Who They Are For
ConvertKit was built for creators: bloggers, newsletter authors, podcasters, YouTubers. Their standout features are visual automations and a focus on the “content creator.”
AWeber is a versatile service for small businesses. Simpler tools, but also faster to pick up.
As an affiliate, ask yourself: who is your audience? If you write for bloggers and info-businesses — ConvertKit. If you write for online store owners and small businesses — AWeber.
Conversion and Retention
ConvertKit retains clients longer. Retention is higher — the creator audience is more loyal and switches to competitors less frequently. AWeber clients more often migrate to other services as they grow. In a recurring revenue model, this is critical.
Verdict
For an affiliate with a creator-focused audience, ConvertKit is the more profitable long-term choice. Higher check sizes, better retention, clearer positioning. AWeber is a good fit for mass traffic with a non-specific audience.
Official sites: ConvertKit and AWeber