Bluehost vs Hostinger: Whose Affiliate Program Is More Profitable
Both are hosting giants with affiliate programs. But the approach is different. Let’s compare factually.
Bluehost: bluehost.com Hostinger: hostinger.com
Money
| Bluehost | Hostinger | |
|---|---|---|
| Commission | $65-130 | $60-140 |
| Hold | 45 days | 45 days |
| Minimum | $100 | $100 |
| RevShare | No | No |
The numbers are almost identical. At first glance, there’s no difference. But there’s a nuance: Hostinger’s Tier system lets you grow rates with volume; Bluehost gives a fixed rate. At 50+ monthly sales, Hostinger becomes noticeably more profitable.
Audience
Bluehost — an American brand, audience from the US, Canada, UK. Higher prices. Fewer refunds.
Hostinger — international, strong in emerging markets: Brazil, India, CIS. Lower prices. Higher conversion. But more refunds.
Takeaway: Russian-speaking traffic → Hostinger. Premium English-speaking → Bluehost.
Tools
Bluehost provides a basic set: banners, links, coupons. Dashboard through Impact.
Hostinger invested more seriously: HTML5 banners, video, email templates, API, dynamic promo codes. The dashboard is more user-friendly, analytics more detailed.
Refunds
Bluehost: 8-12%. Hostinger: 12-18%.
Two factors: Hostinger’s cheap plans attract less solvent audiences, leading to more refunds. Plus Hostinger’s aggressive upselling increases checkout abandonment.
What to choose
Hostinger — if your traffic is from CIS, Asia, LatAm. Lower client entry barrier → higher conversion → more sales at lower quality.
Bluehost — if you’re targeting an English-speaking audience with a higher check. Fewer sales, but more stable.
Ideally — use both. Different audiences, different strengths. A “best WordPress hosting” article can include both links: Bluehost for the US, Hostinger for the rest of the world.